Srixon Launches ZXi RKT Woods Line from Huntington Beach
The new driver, fairway wood and hybrid family uses a rebuilt development process and VR-Titanium alloy, and it already has a major win on tour.
Srixon has launched its all-new ZXi RKT Woods family, a reworked lineup of drivers, fairway woods and hybrids built around new RKT Face technology, the company announced Sept. 22 from Huntington Beach, where Dunlop Sports' U.S. operations are based.
The lineup includes the ZXi RKT LS, ZXi RKT and ZXi RKT MAX drivers, along with ZXi RKT fairway woods and hybrids. The company said the clubs use VR-Titanium, a proprietary alloy enhanced with silicon to create more flex through the face and body, combined with an enhanced i-FLEX face structure and a new Variable Roll Design aimed at keeping misses on line. Srixon's ACOUSTICORE design, which uses interior body shaping to produce a satisfying impact sound, carries over into the new line.
The launch represents a bigger story than one product cycle. Rather than iterating on its previous generation, Srixon rebuilt its development process from the ground up, creating new prototypes and gathering deeper player feedback, the company said. GOLF magazine, reporting on the launch, described it as a complete overhaul of how the company thinks about metalwoods, with Dunlop Sports, the parent company of Cleveland, Srixon and XXIO, focusing on the Srixon brand as its main platform for metalwoods and irons.
"It was overall just like rethinking how we design woods and getting it more geared towards this market and kind of the PGA players," Patrick Ripp, Srixon's tour engineering manager, told GOLF. A tour prototyping team of engineers who work closely with players and representatives drove the redesign, Ripp said.
The new clubs arrived with unusual momentum. Ryan Fox won the 2026 Open Championship at Royal Birkdale with a ZXi RKT LS+ prototype in play before the line was public, and Shane Lowry also won with the new model in the weeks before launch, according to GOLF. Several Srixon staffers, including Lucas Glover and Sepp Straka, have moved into the new drivers as well.
The drivers are priced at $649.99 and hit stores Oct. 16, 2026, according to equipment coverage of the launch. The combination of a major championship win before launch and a full redesign of the development process makes this one of the most closely watched equipment releases of the year.
The launch covers the full top of the bag: drivers, fairway woods and hybrids, all built around the same RKT Face technology, according to the company's announcement. Srixon said each model was designed with its own identity but shares the development process and material advances that came out of the redesign.
Srixon's U.S. product announcements are datelined from Huntington Beach, where the golf equipment maker has long anchored its American operations, putting the city at the center of one of the year's most-watched equipment launches.
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